News

27

May
2019

The 10 Commandments of Location Intelligence Marketing

The explosion of mobile usage paired with the technical evolution of smartphones has brought the rise of location intelligence. Today, location intelligence brings contextual information and personalized experiences to many sectors including travel, mobility, retail, and healthcare. Behind the scenes, marketers are using this new tool to tackle many of the challenges related to discovering, […]

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22

May
2019

In retail, it’s context, context, context!

In which contexts do users prefer to receive notifications from retail apps? In which contexts do users typically use retail apps? These are the two questions that we wanted to address to help marketers of retail apps improve their campaign strategy. The results revealed a clear opportunity for the marketing teams of retail apps to […]

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18

Apr
2019

user-privacy

Our 4 User Privacy Best Practices

In his 3,200-word missive opinion piece, Mark Zuckerberg’s exposed his vision of Facebook’s future. He explained how the company will increasingly shift away from public posts to encrypted, ephemeral communications on its trio of messaging apps. According to the head of the world’s biggest social network, there is a large opportunity for a “simpler platform […]

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17

Apr
2019

GUIDES & TOs

Connecthings is glad to share with you the latest updates from Herow, our location intelligence, and contextual engagement platform. Our team has been working continuously to bring you some major updates and improvements. What’s new in Herow this month? ENGAGE SECTION Our “Engage” section now includes separately your campaign creation module (Create Campaign, covered in […]

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27

Mar
2019

2019 Transportation Report

Engagement is the fundamental measurement of success for mobile applications. But as more apps flood the market it becomes increasingly difficult to cut through the noise in order to appeal to users. Connecthings research shows the answer is simple: context. By using intelligence about location, time and user behavior, marketers and developers can better understand […]

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