The Power of
Augmented Location

For Mobile Apps

© STRAVA 2018
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is the augmented location platform

Our technology helps you understand the context
of your mobile app users - in real-time - so you can
develop useful and quality engagement with them

Get Started with Herow

More than
just a pin
on a map

Augmented location
gives the right user context.

Learn More

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city-pins

Analyze

User Location & App Usage

Understand where your users spend time
Where, when and how they use your app - or not - and the best moment and place to interact with them.

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SEGMENT

Context-Based Cohorts

IDENTIFY USAGE- AND/OR LOCATION-BASED BEHAVIORS
CREATE GROUPS OF USERS ACCORDINGLY AND ENRICH YOUR USER BASE.

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ENGAGE

APP NOTIFICATIONS & IN-APP ACTIONS

CREATE LOCATION-CENTRIC CAMPAIGNS AND INTERACT WITH YOUR USERS WHEN THE MOMENT IS RIGHT.

Privacy

We were GDPR-compliant
before GDPR existed

Working with clients as “exposed” as cities since 2007,
we have never taken privacy lightly!

We collect app-based location data on an opt-in basis only.
Users can easily change their preferences and request for their information to be deleted, at any time.
The data we collect is exclusively aimed at improving the app for your users.
We constantly share best practices with our clients and assist with implementing them.
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Mobile apps come in all shapes & sizes

Herow by Connecthings is unique
and works amazingly with all
of them. And more.

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Best-in-class

a pioneer and leader in contextual engagement.

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11
years bridging the gap between the digital and physical worlds
#1
based on the precision of our location and geofencing capabilities
Only
location intelligence platform with deep knowledge
of the city fabric