Understand how your maps, navigation or travel/transport app is being used, in particularly where and in which context users are more likely to use your services. Equipped with those insights, you can build contextualized engagement strategy to drive more rides and retain your users in the face of increasing mobility options.
Connecthings augmented location technology and platform empower mobile apps in all categories where the users location and context matters, providing them with rich information and insights and allowing them to engage and retain users efficiently. It is particularly relevant to mobility/transport apps, as well as to games and entertainment apps.
Our solutions are also particularly valuable to smart cities and public transport operators looking to enhance their digital services as well as their physical offerings to citizens.
For transportation apps
FOR GAMING & OTHER ENTERTAINMENT APPS
You are a gaming, podcast, news reader or other entertainment app and you want to know where your users are more engrossed into your service? Is it on the bus on their way to work? In the comfort of their home? When they’re off to the gym or on their daily run? Is it more used in certain parts of town?
Find out more about how user context affects your app usage and nudge them to use it at the right moment for them!
FOR PUBLIC TRANSPORTS AND CITY APPS
With Connecthings’ location service in your public transport app at every stop or station, your mobile users immediately access their transport schedule in real-time, along with relevant news and information on the status of your transit network.
Also, gain deeper understanding of how the users of your service move across town, which modes of transport you are competing with and many other insights that can help you adapt your offer and service to serve citizens even better.
In urban contexts, thanks to the defined places and points of interests, cities can estimate affluences, waiting times and frequencies during a day, and improve theirs services to citizens.
Users in mobility situations can receive hyper-contextualized, proximity-based, relevant notifications, improving their everyday life – or visiting experience in the City (proximity services and businesses, tourist and cultural information).
FOR AIRPORTS AND OTHER INDOOR VENUES APPS
Discover how you can improve your passenger and visitor information services, to increase accessibility and wayfinding around the airport. By leveraging different contactless technologies, you can boost usage and engagement around your applications and mobile services, and thereby increase the value of your solutions for your visitors.