02/02/2012 - NFC tags deployed by *Connecthings to bridge virtual and physical worlds
More than 24,000 NFC/contactless tags powered by *Connecthings are durably deployed on street furniture and in public spaces in European cities, in addition to hundreds of thousands of tags provided for commercial operations and through the www.nfctagstore.com website.
Multimodal contactless mobile services for Smart cities
*Connecthings mainly works with local authorities, MNO, banks, transport companies, retails and cultural institutions to implement encoded NFC tags giving access to a large range of contextual mobile services in functional areas, while respecting multimodality and interoperability. *Connecthings has references in seven out of the ten largest French cities and in three European countries.
- More than 17,000 bus/tram stops, car/bike-sharing terminals and car park entrances are equipped with contactless tags providing real time information and up-to-date services in the cities of Poole, Caen, Tours, Toulouse, Marseille, Nice, Strasbourg, and Malaga.
- Hundreds of tags have been deployed by Connecthings for creating interactive exhibitions at the Quai Branly museum and at the Centre Pompidou in Paris and digital walking tours in Nice and around the “Châteaux de la Loire”.
- Thousands of day-to-day life tags are powered by *Connecthings to transform emblematic and traditional objects and places into something communicating and interactive.
An innovative platform for meeting all expectations: 8% of the connections made by NFC-enabled devices
The AdTag™ platform, engineered by Connecthings, allows to record and organize access, manage and publish content, and consolidate data collected thanks to reporting tools and statistics. Thanks to this innovative platform, contextual services are adapted to the end user’s profile, to the tag location and the support, to the type of device, and to time, date and period.
“According to our reporting tools, even if there is less than 1% NFC-enabled devices, it already represents about 8% of the connections. As the number of NFC Smart Phones is reported to double in 2012, there tends to be higher user appropriation of contactless mobile services”, says Laetitia Gazel Anthoine, CEO and founder of *Connecthings.