News

Page 2

Mar
2019

Connecthings Partners With Growth Marketing Platform Iterable

Connecthings is proud to announce it is now integrating with Iterable, bringing app marketers and developers the ability to personalize their users’ experiences across channels leveraging Herow’s location intelligence platform. Iterable is a growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across different channels (email, push, […]

News Partners

Mar
2019

Welcome to the team, Cédric Nicolas!

Cédric Nicolas becomes our new CTO! He will lead our engineering teams and ensure the execution of our location intelligence platform Herow. New York: We announced today the appointment of Cédric Nicolas as our new Chief Technology Officer (CTO). This news comes on the heels of the appointment of Robert Unsworth as a Chief Revenue […]

Infos News

Feb
2019

Connecthings partners with Didomi, the next-generation privacy solutions platform

Connecthings is proud to announce a new partnership with Didomi, the next-generation privacy solutions platform. Didomi is a European leader in web-based Consent Management Platform (CMP) that recently launched in-app SDKs offering app developers easy-to-implement and state-of-the-art CMPs that provide app users with the highest level of controls over their personal data. Together, Didomi and […]

Partners Privacy

Feb
2019

Welcome to the team, Rob Unsworth & Pascal Ehrsam!

Rob Unsworth and Pascal Ehrsam will drive growth strategies following the company’s release of its new augmented location platform Herow NEW YORK- Connecthings announced the appointment of Robert Unsworth as Chief Revenue Officer and Pascal Ehrsam as Chief Brand Officer. The executive team expansion follows the company’s successful launch of its augmented location solution Herow […]

Infos News

Jan
2019

2019 Mobile Usage Trends Report

Users expect “smart” applications that understand their behavior, anticipate their needs, and offer relevant solutions. Our recent survey, the ‘State of Mobile Application Usage’ revealed several useful trends for the mobile space related to location data, user behavior and privacy standards. Beyond that, applications that deliver experiences and enhance services based on user context will […]

Mobile Apps News Reports

Jan
2019

Three ways context helps cut through the mobile “noise”

Mobile usage has greatly evolved over the past years. Today, we use mobiles for much more than communications, and it has become challenging to engage users. In these settings, context can positively impact mobile strategy and success. Here are three ways context can help you make a smarter mobile strategy. Mobile phones have become more […]

News

Jan
2019

Part 2: Apps Driving Community Engagement for Businesses and Consumers

By Laetitia Gazel Anthoine Mobile apps have become an integral part of engaging and connecting with customers. They will deliver brands in unique ways and evolve as a gateway to new services or experiences. We’ll talk more about apps in the business and consumer markets in part two of our series on predictions. You can […]

Mobile Apps News

Dec
2018

Part 1: What Major Trends of 2018 in Mobile will Carry Forward into 2019?

By Laetitia Gazel-Anthoine, CEO of Connecthings In today’s mobile application-crazed society, consumers expect “smart” applications that understand their behavior, anticipate their needs, and offer relevant solutions. By moving beyond point-in-time pin-drop location services to augment the application with user data in context, mobile marketers can provide a more valuable, contextual user experience that will drive […]

News Non classé

Dec
2018

Privacy Matters

By Laetitia Gazel Anthoine, CEO of Connecthings Privacy Matters. That’s the latest from a new survey of more than 1,000 U.S.-based mobile users. Although they are willing to share location data with family, friends and even their favorite brands, 72% of respondents believe that data should not be shared with third parties. And who could […]

Privacy

Nov
2018

New York chooses Connecthings and Okeenea to make mobility easier for blind people

It was in late 2017 that the New York Department of Transport (DOT) launched a call for innovative projects, with the aim of making mobility safer for visually-impaired and blind people. More precisely, to improve safety at pedestrian crossings with a technological solution based on personal devices (smartphones) and geographical data. This was a challenge […]

Smart City