When it comes to mobile apps, users are demanding more than ever before personalized experiences in a growingly competitive landscape, according to new research from location-based marketing company Connecthings.
The survey of 1,000 mobile users found that 74% of respondents use fewer than 10 apps per day and two-thirds of mobile users clean up their phones at least once a month.
Interestingly, the study also found that younger generations aren’t necessarily more app-hungry than older ones. Indeed, Gen Z users use
Privacy remains a key issue of worry for the majority of respondents (72%). In particular, third-party data sharing is an area of key concern. Women and Baby boomers tend to worry more about privacy than male or Gen Z users. However, the findings highlight
Context is king when it comes to mobile apps. A whopping 70% of respondents said they would prefer more contextual app experiences, for
Similarly, 85% are in