Marketing Director H/F

CDI

  New York - USA — Posted 6 months ago

Key mission:

“Identify key trends, needs and values in terms of location services within the market of mobile apps, and in turn:

· Map where/ how our product solves those problems and where it does not

· Organize campaigns that target & link efficiently the market pain with our value proposition

· Ensure that the sales teams have the orientation and the tools necessary to sell our value proposition”

Core Product Marketing responsibilities

A- Market positioning

· Own and develop product positioning and messaging that differentiates our products against other competitors to be used across multiple marketing and sales touchpoints

· Provide actionable roadmap recommendations to product management based on understanding of the customer, market sizing, and competitive landscape

· Be an expert on our competitive landscape, assist in market segmentation and opportunity sizing, and responsible for identifying areas of opportunities

B- Create and execute Go-to market strategy/campaigns

· Organize campaigns for new features, products, and services – SEM, email outreach, conferences

· Establish proper KPIs to track interest & adoption

C- Sales enablement

· Prepare content needed by sales to present and sell our platform: sales deck, one-pager, use cases, case studies, whitepaper

· Brainstorm use cases with sales for potential clients

· Assist field sales to provide technical input and gather feedback

· Manage and train sales on sales outreach tools

· Export of prospect files for each segments/ market

Job Features

Job Category:Marketing
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