News: News

14

Aug
2019

2019 Contextual Engagement Report

As mobile technology evolves, users are demanding richer experiences that enhance their daily lives. This evolution had created a crowded market in which brands are putting efforts in engaging with users and trying to win their loyalty. But engagement practices are not always seemed as welcomed by mobile users. In our previous Mobile Usage Trends […]

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14

Aug
2019

Mobile Matters for Business Success

Mobile phones have become ubiquitous – always on, everywhere. With two-thirds of the world’s population on mobile, these devices have become the most personal and powerful digital channel for people to interact with each other and directly with brands. Users are turning to their devices to search for information, purchase goods and services, and even […]

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27

May
2019

The 10 Commandments of Location Intelligence Marketing

The explosion of mobile usage paired with the technical evolution of smartphones has brought the rise of location intelligence. Today, location intelligence brings contextual information and personalized experiences to many sectors including travel, mobility, retail, and healthcare. Behind the scenes, marketers are using this new tool to tackle many of the challenges related to discovering, […]

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22

May
2019

In retail, it’s context, context, context!

In which contexts do users prefer to receive notifications from retail apps? In which contexts do users typically use retail apps? These are the two questions that we wanted to address to help marketers of retail apps improve their campaign strategy. The results revealed a clear opportunity for the marketing teams of retail apps to […]

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