News: News

27

May
2019

The 10 Commandments of Location Intelligence Marketing

The explosion of mobile usage paired with the technical evolution of smartphones has brought the rise of location intelligence. Today, location intelligence brings contextual information and personalized experiences to many sectors including travel, mobility, retail, and healthcare. Behind the scenes, marketers are using this new tool to tackle many of the challenges related to discovering, […]

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22

May
2019

In retail, it’s context, context, context!

In which contexts do users prefer to receive notifications from retail apps? In which contexts do users typically use retail apps? These are the two questions that we wanted to address to help marketers of retail apps improve their campaign strategy. The results revealed a clear opportunity for the marketing teams of retail apps to […]

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18

Apr
2019

user-privacy

Our 4 User Privacy Best Practices

In his 3,200-word missive opinion piece, Mark Zuckerberg’s exposed his vision of Facebook’s future. He explained how the company will increasingly shift away from public posts to encrypted, ephemeral communications on its trio of messaging apps. According to the head of the world’s biggest social network, there is a large opportunity for a “simpler platform […]

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27

Mar
2019

2019 Transportation Report

Engagement is the fundamental measurement of success for mobile applications. But as more apps flood the market it becomes increasingly difficult to cut through the noise in order to appeal to users. Connecthings research shows the answer is simple: context. By using intelligence about location, time and user behavior, marketers and developers can better understand […]

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12

Mar
2019

partnership connecthings iterable

Connecthings Partners With Growth Marketing Platform Iterable

Connecthings is proud to announce it is now integrating with Iterable, bringing app marketers and developers the ability to personalize their users’ experiences across channels leveraging Herow’s location intelligence platform. Iterable is a growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across different channels (email, push, […]

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07

Mar
2019

Welcome to the team, Cédric Nicolas!

Cédric Nicolas becomes our new CTO! He will lead our engineering teams and ensure the execution of our location intelligence platform Herow. New York: We announced today the appointment of Cédric Nicolas as our new Chief Technology Officer (CTO). This news comes on the heels of the appointment of Robert Unsworth as a Chief Revenue […]

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13

Feb
2019

Welcome to the team, Rob Unsworth & Pascal Ehrsam!

Rob Unsworth and Pascal Ehrsam will drive growth strategies following the company’s release of its new augmented location platform Herow NEW YORK- Connecthings announced the appointment of Robert Unsworth as Chief Revenue Officer and Pascal Ehrsam as Chief Brand Officer. The executive team expansion follows the company’s successful launch of its augmented location solution Herow […]

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