News: Beacon Essentials

01

Jun
2017

NEARBY NOTIFICATIONS VS THE PHYSICAL WEB

In the same year, Google launched two technologies that seem very similar: Nearby notifications the Physical web Both technologies allow to generate beacon notifications on mobile phones, without needing to integrate an SDK in an application. Both notifications consist of a title, an icon, and a URL. So, what are the differences? Openness Nearby Notifications […]

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16

May
2017

THE GOOGLE NEARBY APP

Nearby is a recent application developed by Google, which unifies the Nearby Notification and Physical Web experiences, both types of notifications being identical for end users. As such, the Nearby app now replaces Google Chrome as the preferred solution to detect Physical Web URLs on Android. Nearby is part of the Google Services package, which is now installed on a very large number of devices. […]

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16

Apr
2016

THE PHYSICAL WEB IN A NUTSHELL

The Physical Web is Google’s new way of interacting with connected objects. A “Physical Web” object emits a URL that triggers an interaction through a Physical Web application. The Physical Web is the new QR Code, with two major benefits: Physical Web URLs are smartly pushed to a user’s device: no need to open the application to receive notifications […]

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14

Apr
2016

WHAT IS A BEACON AND WHAT TO DO WITH IT

A beacon is small device that emits frames using a Bluetooth Low Energy protocol. A beacon can emit frames in various formats. Nowadays, the most popular protocol is iBeacon (Apple technology). However, there are several other protocols on the market, such as Eddystone, which is an open-source format developed by Google. A beacon emits frames at regular advertising […]

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