Engagement is the fundamental measurement of success for mobile applications. But as more apps flood the market it becomes increasingly difficult to cut through the noise in order to appeal to users.
Connecthings research shows the answer is simple: context. By using intelligence about location, time and user behavior, marketers and developers can better understand user context in order to reach them at the precise moment of maximum engagement, which will increase user satisfaction, stickiness and retention
Discover the latest insights into what keeps travel and transportation app users engaged and how app marketers can use context to reach users at precisely the right moment.