FC Barcelona shoots for the best fan experience at Camp Nou Stadium and its Training Camp with Connecthings’ Internet of Things information solutions
Barça, the FC Barcelona Liga Club, aims at proposing the best experience to its club members and visitors. The famous Catalan stadium, the largest in Europe with over 99,000 seats is now equipped with Connecthings’ QR code and NFC tag stickers, as well as the famous Training Camp “Ciutat Esportiva”, which has raised worldwide champions such as Lionel Messi.
Deployed inside and outside the stadium, and inside the Training Camp, Connecthings’ stickers now provide instant access to FC Barcelona services: stadium map, stadium services, club news, tickets buying and link to download the FC Barcelona’s mobile app. Through this solution the club aims at developing and promoting the best FC Barcelona fan experience for club members and occasional visitors and also incentive them to visit and assist to games at its training campus, few kilometers from the Camp Nou Stadium.
Connecthings’ stickers are visible outside all around the stadium and inside all along the usual visitors’ paths, from the entrance to supporters’ seats, in proximity of snacking corners, facilities and boutiques, and in front of the Fan museum.
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« This is Internet of Things at its best – meaning helping people to have access to information, in a very easy, intuitive way – via their smartphone. Our collaboration with FC Barcelona at Camp Nou is the perfect example of how technology is relevant in everyday life » says Alexandra Barbosa, Spain Director of Connecthings.