*AdStudio : content authoring, management & distribution

AdStudio: content authoring, management & distribution

From XHTML web content to specific formats, AdStudio content management system, part of the AdTag™ platform, manages and delivers the most relevant content to the user. The relevancy of the information is obtained from the context, defined by the location, time, environment, and customer specific context definitions.

The AdStudio user can control all data delivered, from authoring or parsing of external sources to delivery rules definition.  

Features and benefits

Content adaptation

Our mobile device database allows our customers to deliver content adapted to each mobile device browser including webapp and html5.

Context awareness

The contexts of the tag and the user (location, environment, time) are used by our content delivery system to deliver the right information. This feature enables better user experience.  A planning is available in AdTag™ platform to manage content delivery depending on the date and time.

Content management

AdStudio provides a web based interface to manage the content:  CMS. In complement of content authoring, the CMS allows to manage content depending of the access point, its environment and the time and date.

Use of existing data

An external source of data can be parsed by AdStudio. This content will be filtered and delivered to the user, depending on the context. 

User data and event recording

From application or mobile website, AdStudio stores preferences or data (counters, information) from your users to log activity or adapt content. We use it to quickly publish services like games (instant win), or virtual loyalty cards. 

Maps

AdMap displays map from any map provider (Google maps, Navteq Map24, Maporama, Mappy), and provides indoor maps.